SHAKE THAT BRAIN ! : HOW TO CREATE WINNING SOLUTIONS AND HAVE FUN WHILE YOU'RE AT IT - Joel Saltzman

Publisher ‏ : ‎ Wiley; 1st edition (November 1, 2005)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 9780471742104
Condition : Good
Item Weight ‏ : ‎ 400g
Dimensions ‏ : ‎ 5.84 x 0.88 x 8.52 inches

Sách hiện có tại 205 Trần Huy Liệu, phường 8, Phú Nhuận.

"Shake That Brain!: How to Create Winning Solutions and Have Fun While You're at It" is a book by Joel Saltzman, first published in 2006, designed to inspire creativity, problem-solving, and innovation. Saltzman is an author, speaker, and creativity consultant known for his energetic approach to helping people think differently and unleash their creative potential.

Key Themes and Concepts:

• Creativity and Innovation: The book is centered around techniques and strategies to help individuals and teams become more creative in their thinking. It encourages readers to break out of conventional thought patterns and embrace new ways of solving problems.
• Fun and Engagement: Saltzman emphasizes the importance of having fun while innovating. His approach is light-hearted, emphasizing that creativity doesn't have to be a serious or tedious endeavor.
• Techniques for Idea Generation: The book outlines various methods for brainstorming, generating new ideas, and approaching problems from different angles. It includes practical exercises and real-world examples to illustrate the concepts.
• Overcoming Blocks: Saltzman discusses common barriers to creativity, such as fear of failure or rigid thinking, and offers advice on how to overcome these obstacles.

What Makes It Unique:

• Practicality: "Shake That Brain!" is known for its practical approach to creativity. It provides tools and exercises that can be applied in a variety of contexts, from business and entrepreneurship to personal projects.
• Playfulness: The book's playful tone sets it apart from more traditional books on creativity. Saltzman believes that creativity flourishes when people are relaxed and having fun.
• Real-World Application: Throughout the book, Saltzman includes examples from a variety of industries, showing how creativity and innovative thinking can lead to success in business and beyond.

Who Might Benefit from It:

• Entrepreneurs and Business Leaders: The book offers strategies for fostering creativity and innovation in a business setting.
• Creative Professionals: Writers, artists, designers, and others in creative fields can find inspiration and practical advice.
• Educators and Trainers: Those who teach or lead workshops on creativity can use the techniques and exercises to engage their audiences.
• Anyone Seeking to Boost Creativity: Whether for work or personal projects, the book provides accessible methods to enhance creative thinking.

Overall, "Shake That Brain!" is designed to be a fun and engaging guide to creativity and problem-solving, with a focus on making the process enjoyable and effective. If you want specific tips or insights from the book, I'm here to help with more details.