BUSINESS AS AN ART : JUNGSEOK CHO CHOONG-HOON'S STORY - LEE IM-GWANG

"Business as an Art: Jungseok Cho Choong-Hoon's Story" by Lee Im-Gwang provides a detailed account of the life and achievements of Jungseok Cho Choong-Hoon, the founder of Hanjin Group, one of South Korea's largest conglomerates. The book explores Cho's journey from humble beginnings to becoming a leading figure in South Korea's business world.

The narrative highlights key aspects of Cho's career, including his entrepreneurial spirit, leadership style, and innovative approach to business. It covers the growth and diversification of Hanjin Group, with a focus on Korean Air, and details how Cho's vision and determination played a significant role in the company's success.

Additionally, the book explores Cho's impact on South Korea's economic development and his philosophy of business as an art, emphasizing the importance of creativity, resilience, and a customer-focused mindset. Through various stories and anecdotes, the book illustrates the principles and values that guided Cho throughout his career, offering insights into his business strategies and management techniques.

Overall, "Business as an Art" serves as an inspiring account of a pioneering business leader who shaped the growth of South Korea's corporate landscape. It is a valuable resource for those interested in entrepreneurship, business history, and learning from successful business leaders' experiences and philosophies.